Monday, May 30, 2011

A Simple Exercise

So, with the advent of all the new features in HTML5 and CSS3 that, in the proper combination, will make many sites far more stunning, I thought it was a good point in my life to read a few books on User Interface Design.

After reading two classical and two recent design books, I decided to take a site tour of the 5 companies that have the highest market value in America today. In size order, they are Exxon Mobil, Apple, Microsoft, Chevron, and General Electric.

So now let’s have some fun. Open your favorite browser, then open each home page in a separate tab, and just look and keep comparing. Try to figure out what they want to accomplish, and what they do accomplish. What do they tell us about how they think about their customers? Enjoy the tour.

There may be more than a trillion dollars in market value represented in these 5 companies, but it sure doesn’t look like it….

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